Eight Trends of Global Pharmaceutical Packaging in 2019
Time:2019.07.11 Source: Clicks:

1. The use of blister packaging continues to grow

Bubble cap packaging has been on the battle line of dosage. When taking medicines packed in bubble caps, patients can better grasp the dosage of medicines (daily dosage, taking cycle are clearly printed on the reverse side of the package). The foam cap packaging has good sealing property and practicability of protecting medicine. The fixed shape product is put into a cavity and then coated with a film material, which can be customized according to the product design. These advantages make blister packaging the second packaging of pharmaceutical products in the world.

2. Pay more attention to child protective packaging

According to data from the European Union for Child Safety, the number of children under 14 who are acutely poisoned due to direct contact with pharmaceutical products in Europe reaches 3,000 annually. Pharmaceutical regulators are constantly pressing manufacturers to take measures to reduce such poisoning. Many manufacturers hope to innovate packaging and devote themselves to developing more protective packaging for children, such as opaque materials to make blister materials so that children can not see candy-like tablets inside.

3. High demand for plastic bottles

Another growing package in pharmaceutical packaging is plastic bottles. With the stagnation of the demand for glass bottles in the pharmaceutical industry, the demand for plastic bottles is increasing, and it has become a worldwide popular drug packaging. Global sales of plastic bottles are expected to reach $20.6 billion by 2020.

4. Is the package outdated?

The survival of small bag packaging in the pharmaceutical industry depends on how to innovate, such as the new "small bag" developed by Bima Medical Packaging and Presto as secondary packaging. This kind of small bag mainly hits the pull-edge seal with child protection function, and adopts multi-layer composite structure, which is a powerful barrier for protective medicine to isolate oxygen and moisture. This level of safety protection allows manufacturers to choose lower-cost barrier-free blister packaging materials when choosing primary packaging materials.

5. Increase in dosage of pre-encapsulated syringes

Transparent market research predicts that by the end of 2019, pre-filling syringe market output will reach $4.98 billion. The main driving factors are the sustained and stable growth of the injectable drug market, and many unsafe factors in the process of drug use caused by the packing of bottles and syringes that can be avoided by pre-filling syringes. More and more medical practitioners prefer to use pre-encapsulated syringes.

6. Shelf influence and environmental protection become more important

Over-the-counter drug market tends to be saturated and the competition among brands is extremely fierce. How to attract consumers'attention to product packaging on pharmacy shelves? For manufacturers, the goal of packaging has become how to win the influence of pharmacy shelves with fewer materials. In particular, consumers are becoming more and more aware of environmental protection, and producers are more actively seeking to fulfil their corporate social responsibility. Packaging material is very important, but to win by packaging, it is necessary to achieve a balance between visual, practical and material in the design.

7. Patient-oriented packaging design

Breaking through the OTC market competition by packaging design, major brands are trying to reform packaging and bring more convenient management of drugs to consumers. Such examples can be found everywhere, such as Strepsils, instead of its traditional blister packaging with plastic pipes, while Bloven's traditional gel series has introduced a spray that helps absorb quickly. In modern society, people's time is very urgent, the key is to put convenience in place, and even give people a convenient sense of importance.

8. Packing Attention to Consumer Participation

The labeling on packaging is a channel for brand owners to interact with consumers, which is unique and highly targeted. Now, manufacturers can share huge amounts of information through two-dimensional codes on packaging. Consumers can choose to use smartphones to scan these two-dimensional codes to get information such as dosage, storage instructions, etc.

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